Imagine a catwalk with drama, excitement and theatrical influences. Expect vibrant make-up, dramatic hair and exquisite headdresses. Think of a journey through the overwhelmingly luxurious trends for the forthcoming season. Now prepare for The Show.

Sit back and prepare to be wowed as Browse: Bullring magazine is brought to life right before your very eyes. You’ll be taken on a journey through the mysterious, daring and glamorous trends of AW10 by a narrator as performers and human statues join an octet of models on stage. Between 24th and 26th September, Bullring will become home to one of the most spectacular shows the city has ever seen as part of Style Birmingham Live.

Located on Bullring’s Lower West Mall in front of Debenhams, you can pull up a seat alongside the striking stage setting or opt for a spectacular viewpoint from one of the balconies above, and be sure to collect your free copy of Browse: Bullring magazine and follow the pages as they come to life on the runway.

A narrator will take you on a voyage through the  story of AW10. Anticipate the embellished luxury of Masterpiece, an explosion of colour and prints with Fashion Eccentric, the futuristic shapes of Hyperreality, experiment with the feathered and furred (faux of course) for Into The Wild and ponder the mystery of Enchanted Forest. You can delve deeper into each of the trends heading to the runway during The Show in ‘Show me the trends’.

These trends will be showcased with devastatingly beautiful pieces from shops at Bullring including: French Connection, COS, Debenhams, Reiss, Zara, River Island, Topman, Karen Millen, DKNY, Next, Monsoon/Accessorize, Radley, Office, Dune, Kurt Geiger, Goldsmiths and the UK’s very first Forever 21. Dramatic make-up will be provided by The Body Shop, whilst Regis will create daring, high impact hair to complete the look.

The Show times
Friday 24th September
11am 1pm 3pm 5pm

Saturday 25th September
11.30am 1pm 3pm 5pm 7pm

Sunday 26th September
12pm 2pm

You can also try the berry shade lipsticks you see featured in The Show by joining our review panel right here, and watch out for the team of roving reporters on Saturday afternoon as they’ll be on the look out for some fashionistas to give their feedback on The Show to feature right here on Browse: Bullring.

To ensure you’re kept up to date with the latest fashion news, can tell us what you think, ask questions and receive exclusive offers from Bullring register with us here and join the Browse: Bullring elite.

*Please note seating at The Show is limited therefore anyone with a Style Birmingham Live ticket is advised to get there early for a seat, however there are perfect viewing points from the balconies above the stage. To guarantee prime viewing you can enter our competition to feel like a celeb and sit on the front row. Enter here.