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New Look’s Celebrity Style Fashion Has Launched

For all you tech savvy fashionistas out there you should check out New Look’s UK flagship at Marble Arch. The store has launched an innovative concept with Blippar, the world's first mobile augmented reality and image recognition platform enabling advertisers to reach consumers via outdoor ads, billboards, magazine and in New Look’s case, window displays. For the less tech savvy, Blippar is simply another phone app, but the first of its kind to recognise images. Read More