New brands, new interior decor and a new customer experience are key to Selfridges‘ newly developed menswear boutique launching this winter. We’ll also see some new brands and collections joining the mix which we’re pleased to introduce you to.

Primark has arrived at Selfridges, with an exclusive edit of the High Street’s leading retailer. You can look forward to chunky fair-isle knits, baseball jackets and chinos alongside Primark’s forthcoming range, all at Primark’s signature great value prices. Prices start at £2.50 for a t-shirt.

Cheap Monday is now open. Now under the creative direction of cult designer Ann-Sofie Back, Selfridges is proud to launch the first Cheap Monday standalone store in the UK. The store has a range of basics available to compliment  its trademark denim at accessible price points, perfect if you’re looking to buy into the brand’s strong Stockholm style.

Always proud to support British heritage, Ben Sherman’s new Plectrum collection is a celebration of English eccentricity executed in a contemporary style all of its own.  Expect parkas, fair-isle knits and knitwear worn as outerwear. Ben Sherman’s new collection will make a timeless addition to your winter wardrobe and will be available at Selfridges soon.

Finally, Selfridges is proud to launch global lifestyle mega-brand New Era.  New Era have joined forces with the NFL,  and as a result Selfridges will be stocking an edit of the best of the 32 NFL team logo classic 59FIFTY New Era caps.

So what collection are you most excited about, who will you be visiting first? Let us know by commenting below!