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It’s the dawn of a new decade, spring is here and it’s a fresh start to warmer months, so it’s goodbye snow, jumpers and woolly scarves.  Hello colourful prints, new nudes and sunshine. 
The website intends to bring you daily updates of what is happening in the fashion world now, and also, for those who like to plan ahead, for next season too – so you know exactly what pieces to invest in…

Trends come and go but we’ve seen several stay for a few seasons now – namely leather, print and exaggerated shoulders.  These are all set to stay for SS10/AW10, and we’ll bring you the latest of how they are filtering down from the runways of London, Paris and Milan to our shops here in Bullring.
We’ve just had Sonia Rykiel launch in H&M and Kate Moss for Longchamp at Selfridges launch and we will continue to bring you news on the latest brands and designer collaborations to hit the stores.

We are very excited for the release of Alice in Wonderland.  The hotly anticipated Tim Burton film, staring non other than the gorgeous Johnny Depp, is due to be released in March.  This magical film has clearly inspired the fashion world to create Alice-esq. fashion of huge bows, ballet slippers and cutesy charm necklaces…

Don’t forget that Mother’s Day is just around the corner, and we have plenty of ideas for gifts.  Treat your mum, or treat yourself, to a well-deserved rest and gift this Mother’s Day…